Quit your fashion addiction, simplify your wardrobe and stop buying dirty clothes

Insane /in’sein/ adjective 1 mad. 2 very foolish. 3 buying rubbish-quality, unethically & unsustainably produced clothes we don’t need and discarding almost-new clothing to landfill, just to keep up with random new trends we don’t even care that much for.

The fashion industry is responsible for SIGNIFICANT harm to both people and planet. And this is amplified today thanks to the dominance of fast fashion. Fast fashion is about high output of cheap clothing that manipulates consumers into thinking they need to buy new clothes every week in order to keep up with current trends. Is it just me, or does anyone else out there believe that business models based on consumption for consumption’s sake, to guarantee ongoing growth in company profits by keeping consumers in an endless state of dissatisfaction, are just plain WRONG?

While fast fashion might come with a low price tag (reflecting the often poor quality), it comes with a HUGE social and environmental cost. As brands are not paying the real labour or environmental costs of production they can pass those savings onto us, and we’re lapping it up and begging for more. So it’s not just more clothing we’re choosing, it’s more slave labour, more animal cruelty and more IRREVERSIBLE environmental damage.