Why eco-conscious living is our ONLY choice (and why we aren’t making it)

Heidi Bischof
8 min readMay 16, 2019

While we may have once thought ‘green’ was a lifestyle choice taken up by a fringe or elite minority, it is fast becoming apparent this is not the case. We’ve created a HUGE mess here on Earth and are officially at a crossroads. We are screwing our planet while our smart technology keeps us on fast forward in a virtual fantasy land, heading not to a place of happiness & fulfillment but to the oblivion WE’RE creating with our ‘convenient’ (unsustainable) purchasing decisions. We can’t keep pretending it’s not that bad or someone else will fix it; it’s time for US to step up and make the deep and meaningful changes in our lives that will save our future. Eco-conscious living is our ONLY choice if we want a happy ending on this planet.

We are at a crossroads

Our planet is on the high road to fucked and it’s the 11th hour. Biodiversity is plummeting, with 1,000,000 species under threat of extinction (and yet we’re still buying products that wipe out their habitats). Climate change is accelerating, threatening food security, water supply, biodiversity, oceans, etc. (and yet we’re still burning fossil fuels). Plastic pollution is killing our oceans and microplastics are in our food, water and air (and yet we’re still using disposable plastic). And that ain’t the half of it. And the worst part? Not…

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Heidi Bischof

Sustainability educator & activist, founder @ Earth Ethic